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Our commentary: Open source - some marketers cringe, others will cheer. What's the best option for your web strategy? According to Marketing Prof's open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers - faster. However, determining how and where open source fits into your marketing mix may be more challenging. According to Lynne Capozzi, the biggest advantages are around social media.
Marketing implications: Using open source technologies in the social media space has huge advantages, not least speed, cost and minimising the need for "IT". There's an even bigger argument that the products are better, more up to date and empowering - but then you'll be the judge of that.
Recommended link: Open-Source Social Publishing Opens Doors for Marketers
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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