If your work involves planning how social media and social business can support your business I recommend following the Ogilvy Slideshare channel.
A recent share from the sister Social @ Ogilvy channel caught my eye recently. It's short, sweet and impactful with each current trend in social media supported by a visual.
Also recently posted by John Bell, Global Managing Director of Social@Ogilvy, this outlines a "plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors)".
Only relevant if you work in this challenging sector, but I train quite often in this area and some of our readers work in financial services. If so, this is for you, it describes how US financial services brands are using social media.
Nielsen also have a new, nice visual summary of current social media usage. Shows US and Europe are maybe late adopters in some aspects:
If that's not relevant, while I'm recommending useful Slideshare resources, another one I have Favourited is at the Altimeter Channel which features reports from Ex-Forrester analysts Charlene Li, Jeremiah Owyang and Brian Solis.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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