Importance: [rating=4]
Recommended link: Pinterest blog: new article pins for media sites and Ad announcement
Pinterest has recently developed their pins for media sites, so articles on pins can now include the Headline, Author and Story Description including a larger link.
'Article pins can help writers, media and other businesses reach new audiences, get more referral traffic and extend the lifespan of their content'
It appears Pinterest are trying to keep up with business needs this year, as can be seen by their developments including promoted pins and free analytics. Its usage is growing at 48.7m uniques users per month, and they are clearly extending functionality and usage for mobile users, to improve shareabilty and facilitate content sharing.
So what does the new pin look like for Media Sites? The New York Times, Fortune and Time are some of the companies already engaging with the new article pins, some examples below.
In another September announcement, this time on its consumer blog Pinterest announced it will show ads to users starting with a trial. In a post, Ben Silbermann, Pinterest CEO & Co-Founder reassured users that the ads will be "Tasteful, Transparent, Relevant and Improved Based on feedback". He was more specific with this example of a future test:
"For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.”
Although this analysis by Techcrunch shows that Pinterest growth rates have decreased, these announcements are significant for retail brands who are getting good engagement with Pinterest. We say this since data from social sign-in and sharing service platform Gigya shows that Pinterest is the third largest destination for shared content after Facebook and Twitter, considerably higher than LinkedIn and Google+.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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