Importance: [rating=4]
Recommended link: Pinterest blog post about new business pages
Well it had to happen… Following Facebook, LinkedIn, Google+ and Twitter Business pages, Pinterest have now launched their own business accounts. For now the main benefit it will give you is a verified account, the layout of the boards is identical.
It’s a quick job to convert to a business page, here’s how.
This is the order in which I upgraded our Pinterest page to a business account.
Rachel Ball of Elephantine is a seller on Etsy who specializes in modern, minimalist jewelry.
“My Pinterest account encapsulates the kind of lifestyle that pairs well with my jewelry. I don’t produce Lookbooks, as many other jewelry designers do, so in certain ways, my pins are a lookbook for my brand. Since I began using Pinterest to help promote her shop, average views per week have increased by 22%, and sales per week have increased by 20%.”
How much of this growth can be attributed isn’t disclosed.
You can find many more examples and guidance on how to manage Pinterest for marketing in our 40 page Smarter Pinterest Marketing Guide.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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