Live-steaming has created a whole new type of social app, which has already started to have a major impact on how people are using social. Facebook has even sought to co-opt the trend by introducing it's own live streaming feature.
Brands have plenty to gain from live streaming; whether it's streaming a conference, a new technology launch or a behind the scenes video. When considering which live streaming app you should use when starting out with live streaming, the market has a clear answer for you- Periscope. It has been at the top of iOS ranking among social apps since it launched last year, and has pulled far ahead of it's rival Meerkat.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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