Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedValue/Importance: [rating=3]
Recommended link: Download 30 page PDF research summary - registration required
This report from Spredfast highlights some interesting trends in how businesses are utilising social media channels. The title is a little misleading since it suggests degree of consumer engagement with social media, it goes have some info on this, but we didn't find it so actionable. What we found more interesting is how businesses are managing social media. Spredfast defines 5 roles:
These are the typical number of users by role:
The snippets below from their report give you an insight into the trends in adoption of social media practices within companies:
The 30 page document prompts some useful thoughts, worth reading if you're managing social media in a large business. The likelihood is that you find the same trends in your own business but still worth it for the little nuggets that you are bound to find.
The fascinating takeaway of the document for me was how much brands are utilising social as another channel to obsess over, even to the point where it is turned solely into a broadcast tool, missing the point in a lot of ways. My key reminders from this report are:
You can check the post out here.
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Turbocharge your results with this toolkit containing 12 resources
The Social Media Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
