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New social media alerting service

Author's avatar By Dave Chaffey 05 Sep, 2011
Essential Essential topic

I’m finding the news aggregator Summify interesting and useful

Value: [rating=3]

Recommended link: Summify News Aggregation Service

How I find Summify

I’ve been using Summify for the last couple of weeks as a way of keeping up-to-date with the latest conversations on the social networks. I’m letting you know about it since I’ve found it quite handy since:

  • Just 5 stories - delivered by Email once a day - helps counter information overload 🙂
  • Relevant stories are shared by people I'm connected to who I trust
  • Often turns up an interesting story or piece of advice I’ve missed elsewhere
  • Looks good but more important learns through what you click on

Summify have a post here explaining how it works. They say:

The Summify algorithms use dozens of signals, but in general news that has been shared, liked and retweeted a lot by your friends is considered more important. However, not all of your friends are equal and we pay special attention to those who you interact with more.

Global popularity signals such as the total number of times a link is tweeted, or liked and shared on Facebook are also considered, but are less important than the sharing activity of the people closest to you.

But maybe this image explains best... it cuts out the…

doodoo-caca

So, I find Summify saves me time and it’s fun to see what folks I’m connected to are sharing.

If I’m not able to take a look at my RSS feeds or Twitter Lists I still prefer
LinkedIn Today for a quick summary although its results are from a limited number of site. LinkedIn today is also worth checking out if you’re not aware of it.

Do you use any similar filtering tools to keep you up-to-date.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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