Keep yourself (and your team) up-to-date, improve your marketing results and learn new skills to develop your professional career with an integrated system of guides, templates, micro e-learning and a personalized learning plan.
Learn More
Offer ends in:
When you're debating which networks to give the majority of time and investment, the most important thing to know is will your audience be there. Too often marketers are misled by stats about how many people use a given social network, and so rush into using it, only to find little success because the user base is not made up of their potential customers.
That's why we're sharing this chart, which shows the difference between the reach of the social networks for those over and under 35. It's interesting to see how much more popular Instagram is, and the biggest difference between age groups is Snapchat, where over 5 times more 18-34 years olds use it than those above 35.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Turbocharge your results with this toolkit containing 12 resources
The Social Media Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..
From B2B to E-commerce to Brands, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, …..
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
