This year LinkedIn conducted their own research to understand how SMBs are using social media and the benefits assessed across the goals of Credibility, Connection, Context, Community. The top-level findings are that 94% of the respondents use social media for marketing and 3 in 5 found it to solve a business problem.
'The main problem for SMBs is lead generation and 63% believe social media is helping them solve this..'
Find out more from the infographic below and LinkedIn's small business microsite which has best practice tips and examples specifically for smaller businesses and ideas on personal branding.
We have more detailed advice and examples in our Smarter Guide to LinkedIn marketing and we have a free webinar with the author Danny Bermant covering the Latest 2014 LinkedIn marketing techniques.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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