Importance: [rating=2]
Recommended source: LinkedIn Blog
That's an impressive growth rate reminding us of the importance of LinkedIn professionally, or if we work in business-to-business marketing. It would be useful to know the number of active members and fake accounts to get a truer picture though. We find LinkedIn Group Spam needs daily moderation.
As is customary with user milestones, the company has produced an infographic celebrating the milestone. It shows the member numbers in different industries and shows that if LinkedIn were a country it would be the 5th largest in the world.
I recommend using the LinkedIn Skills feature to see the growth and key influencers in your sector.
Check out our B2B Digital Marketing Guide for guidance and examples from René Power on how to best use LinkedIn for Marketing. We will be publishing a new LinkedIn Guide too soon to help give ideas on personal and business use of LinkedIn.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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