Nike is one of the most engaged with brands on Instagram. A recent study by Global Web Index demonstrates how the company’s latest partnership with Instagram is likely to be a success.
The survey revealed that three-quarters of Nike-Buying Millennials are using Instagram every month, making it the most popular social platform for this audience. This audience is also 41% more likely to have followed a brand in the last month, and 52% are more likely to have commented on brand content.
If you are targeting millennials bar in mind their willingness for brand-interaction and brand loyalty on social media. Look at integrating Instagram into your strategy if you are not already using it.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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