With more than 150 million users and 16 billion photos shared to date, Instagram is going from 'strength-to-strength'. For marketers, there are ongoing new features including the recent ads for the UK market, launched in the US last year, and their first ever app - 'lapsed video' which keeps up with the '#selfielapse phenomenon'.
In this GlobalWebIndex's Infographic, we share some profile demographics across the globe:
20% of Internet users now have an Instagram account.
For more ideas on Instagram Marketing, Expert Members can download our Smarter Instagram Marketing guide by Rhian Simms.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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