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Yet Another Reason To Get Your Content On Facebook?

Author's avatar By Danyl Bosomworth 23 Nov, 2010
Essential Essential topic
Facebook Marketing

One in four page views are on Facebook in the US

Hitwise has reported that visits to Facebook accounted for over 10% of US Internet traffic in the week ending November 13, 2010, year-on-year that's a whopping 63.5% up from the same period in 2009.

Of course, both Google and You Tube show Growth as well, but nothing like Facebook - this is on top of Facebook reaching it's other milestone this year when it overtook Google in the US to become the most-visited website of the week (March 13, 2010).
But what's really interesting here is that content consumption via Facebook has also increased: Nearly one in four page views in the US took place on Facebook in that same period of week ending November 13, 2010, nearly 4 times more than You Tube.

What are you doing about it?

The implications of this shouldn't go unnoticed, after all we wouldn't have seen that coming - even a few years ago. Of course the usage of Facebook (entertainment) versus Google (Search) are different, and still this data shows the sheer volume of people interacting with content within Facebook. As we've noted before it's powerful and so really important to get content in front of your fan base. From a marketing perspective I think there's such a compliment now for us to learn how best to use both channels for marketing - Google for acquisition - research and buying orientated journeys - and Facebook for engaging existing customers more pro-actively and spreading awareness of your brand - it's the default place to engage with your market.
Check out the full Hitwise post here
Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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