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Facebook advertising cost per click (CPC) is highest in Australia, Norway and Japan, where as Taiwan, Portugal and South Africa were found to be cheapest for CPC ads, whilst cost per "like" was found to be highest in Germany at $0.58 per like and cheapest in Mexico at $0.03 per like.
Notably Instagram was found to be more expensive than Facebook advertising.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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