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Explore our Social Media Marketing Toolkit

Facebook’s New Ad Format [Smart Insights alert]

Author's avatar By Susanne Colwyn 14 Apr, 2014
Essential Essential topic

A larger ad format aimed at increasing ad response

Importance: [rating=5]

Recommended link: New Facebook Ad Format in the right-hand column

Facebook have launched a new sponsored ad design in the coming, with more visual designs, to increase engagement for Advertisers. The ads will appear in the right hand column for more prominence of ads and videos making them consistent with newsfeed ads:

Facebook ads

 What's the buzz about the new Facebook changes?

According to Facebook, these are the reasons behind the improvements:

  • Improved clickthrough rates?  Facebook is looking to increase its CPC revenue and increase competition between advertisers with this new format. So Advertisers will have a greater opportunity to get their message across. Some tests have seen 3x the engagement and this early test is favourable.
  • A simplified process for advertising? Current Facebook Paid Advertising process can be complicated with 27 different ad products and this will be streamlined into 3 categories.
Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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