A larger ad format aimed at increasing ad response
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Recommended link: New Facebook Ad Format in the right-hand column
Facebook have launched a new sponsored ad design in the coming, with more visual designs, to increase engagement for Advertisers. The ads will appear in the right hand column for more prominence of ads and videos making them consistent with newsfeed ads:
What's the buzz about the new Facebook changes?
According to Facebook, these are the reasons behind the improvements:
- Improved clickthrough rates? Facebook is looking to increase its CPC revenue and increase competition between advertisers with this new format. So Advertisers will have a greater opportunity to get their message across. Some tests have seen 3x the engagement and this early test is favourable.
- A simplified process for advertising? Current Facebook Paid Advertising process can be complicated with 27 different ad products and this will be streamlined into 3 categories.