Facebook's drive to monetize itself has seen the social media titan raise its revenue per user from $2 to $19 in just 5 years.
In this time Facebook has released many different advertising options for marketers to spend their budgets with. In the early days, we were using the advanced for the time demographic and 'likes' targeting options to serve ads via the news feed & the right-hand side area. But with the introduction more advertising features as well as adding Instagram to the mix, I can only see the gap between TV and Facebook becoming smaller and smaller.
Now there are a wide range of ad options for Facebook. Which are:
And I'm sure we will see a lot more way for marketers to advertising with Facebook over the next 5 years. What that will look like we will have to wait and see.
By Patrick Kelly
I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
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