Importance: [rating=5]
Recommended link: Facebook - New Brand Page Layout change
26th March update: The new layout still hasn't rolled out for us yet, but Facebook has posted a blog answering some FAQ about the new brand page layout. This suggests that apps will be in left hand column so may be more prominent than the previous grabs below suggested, so maybe good news. Is anyone seeing the new version yet?
This is big news since most brands now have a Facebook page which is a primary way of engaging with prospects and customers. Facebook have announced it will be changing the layout of the Facebook Brand Pages starting this week. Keep an eye out this week, as it is rolled out.
So what will it give us and look like?
From this example below of the original brand page, it seems that Facebook apps (views) have lost their have lost visual call-to-action which will reduce engagement with new prospects - not helpful.
We'll update this post again when the change is fully rolled out.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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