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Recommended link: ReadWriteWeb reporting - describing change on 10th January
This is a relatively minor change within Facebook unless you’re actively advertising since it will affect your reach and costs. The main difference is that sponsored stories are now featured in each users news feed, so giving more chance to increase visibility.
The importance of Sponsored Stories is that they are like recommendations to friends of your fans - they appear in the ad. They can appear for apps and checkins, but the two most common types are:
If you’re not using Sponsored Stories this is another argument to consider them. If you’re not aware of them see our summary of Facebook marketing guides.
If you’re already using Sponsored Stories, then it’s a case of asking your agency to review the impact of the change and strategy for use of Sponsored Stories against other ads.
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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