Facebook is today launching Places Deals in the UK and Europe, I posted on Facebook Deals in early November launching the the USA with Gap and Starbucks, amongst others. Well, as of this week it's in the UK. Facebook users will be able to get discounts and targeted deals in shops and eateries by checking in on Facebook Places using their smartphone. European partners include Starbucks, Yo Sushi, O2, Argos, Debenhams, and Alton Towers. All making offers based on Check-Ins.
To remind you, the concept is simple enough "€“ users look for the yellow icon when they Check In using Places. You then click on the deal to claim it, and simply show it to the cashier to cash in. Deals that a user claims will also be shared on your Facebook News Feed, which will allow your friends to reap the same benefits should they want to.