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Explore our Social Media Marketing Toolkit

Facebook adds Embedded Posts to help integration of company blogs with company Facebook pages

Author's avatar By Dave Chaffey 22 Aug, 2013
Essential Essential topic

Facebook Embedded Posts follow the Embedded Tweets model

Value: [rating=3]

Original 31st July announcement: Facebook developer blog

Facebook has now announced that this feature was now available to all on 20th August 2013 and has given more examples. We couldn't demonstrate it when we first alerted readers to it, but can now show how easy it is to add to blogs.

This example for "everyone's favourite band" shows how images and video are supported, just click on the down arrow on the "Like Page" button to image.

This is a neat feature since the Twitter Embed Tweets feature has proved popular for adding tweets or pictures to blogs or campaign sites - they’re a great way of livening up posts and encouraging sharing of content inline within the body of a post. As the example above shows, they also help integrate blogs with Facebook and encouraging liking of the Page/visits to Facebook.

So just a short alert to let you know it’s possible and how to do it - this example from shows where to get the code:

Facebook-embed2 Facebook-embed

Just trying this from our page shows you can't share more visual albums and it works best on updates with original photos. For example, this recent update which has a thumbnail image on the Facebook page doesn't show in the embed:

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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