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Recommended link: The Social Intelligence Report: Adobe Digital Index Q3, 2013
Interested in finding out how content is shared across Facebook and how to improve engagement, then Adobe Digital's regular consumer research report will provide some of these answers.
Adobe Digital's quarterly report analyses consumer Facebook data, over two years, from retail, media, entertainment, travel and websites. Their survey analysed 131 billion Facebook ad impressions, 400 million unique visitors, 1.04 billion Facebook posts and over 4 billion Facebook comments, shares and likes.
These are some highlights on Facebook engagement, though the full report shares information on ROI, click volume, geo-targeted posts, geographical and industry social sentiment.
Social engagement increases when posts include an image or video; posts with an image increase by 600% compared to a text link.
As expected, the majority of engagement comes from Facebook 'Likes' - accounting for 87% of all social engagement. An example of this shows that on average a brand post would have 946 Likes, 88 shares and 55 comments.
A tip is to add geo-targeting to your brand post to increase relevance.
We hope these charts may help you tweak how you or colleagues use Facebook.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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