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Explore our Social Media Marketing Toolkit

A New Facebook Mobile Business Page Layout

Author's avatar By Expert commentator 26 Apr, 2013
Essential Essential topic

Check the effectiveness of your company page with the new mobile page layout

Value/Importance: [rating=3]

Recommended link: Facebook new mobile layout

Facebook_new_page_layout

Our commentary on the new Facebook mobile design

Facebook has always worked hard to optimise mobile customer experience since this is a common access mode. In this update announced on 23rd April it has updated company pages so its users can find information efficiently on their mobile devices.

It's now live and these are some of the changes we can expect to benefit from:

  • More prominence of most used features and information such as photos and location - relevant for multichannel retailers.
  • The Top page now includes our 'Likes, Call Message and Share'.
  • Page owners will see benefits including their important posts (offers and videos) appearing higher on their page on mobile devices and easier switching between public and admin views.

Facebook_views

What do you need to do to embrace these changes?

Changes will be automatic so ensure your pages are complete to make the most of this. It gives prominence to the About description and Pinned Posts, so make sure those are as good as they can be. Apps aren't highlighted at all well unfortunately - perhaps to encourage advertising...

Of course many users will be using the Facebook app and they will be unaffected by this.

It's not yet ready for the Android phone, so look out. You can find out more information from Facebook.

 

Author's avatar

By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

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