SEOMoz have updated their search engine ranking factors compilation which they publish every 2 years. We think this is essential reading for everyone in digital marketing, not just SEO specialists since it shows how to best get success in SEO and what to target your agency on. In 2009 the top 5 ranking factors were:
Here are the key charts of ranking factors from the report [Editors note: I use this to show that page Keywords are relatively unimportant compared to anchor text and domain authority] :
While early days in the research the 2011 update from SEOMOZ is formed from surveying 132 SEO professionals and correlating data from 10,000+ keywords. Checkout slides 12 & 13 on the slideshare presentation below:
The 2011 analysis loses some of the clarity of the 2009 analysis. Key differences to take note of in 2011 are:
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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