Value: [rating=4] Our commentary: A vicious rumour or is Google preparing to launch an algorithm update during the festive season? It wouldn't be the first time Google has launched an update during one of the busiest times of the year. Reading between the lines of various search engine marketing forums and viewing clients analytics data something is definitely happening with the largest search engine in the world. Usually the type of fluctuations in traffic people have been seeing only occurs before large updates are rolled out. Google had until last year quite consistently launched algorithm update every Xmas the most famous update being the Florida update which caused widespread issues with lots of businesses online. We have obviously already had a large update this year when Google rolled out Caffeine which according to "experts" at the time was going to cause problems to lots of sites though nothing huge ever really materialised.
Marketing implications: As with all search engine updates there is very little you can do to prepare for what may happen. Make sure you are ticking all the boxes with Googles current guidelines, keep generating & sharing good quality content and you will continue on just fine. Its definitely worth ensuring you are getting regular ranking & traffic updates from your agency / internal team & keep your eyes peeled in Googles blogs / outposts as well as popular SEO forums.
It would be great to hear if anyone else has experience recent fluctuations in ranking that you cannot explain, get in touch below!
Recommended link:Google Xmas Update
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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