I found this infographic really interesting since it shows the range of tools available for SEO. It also shows how other people approach managing SEO and the kind of reasons they choose to use software to help.
I think software that helps review and improves SEO is great, as long as it is not trying to help cut corners, such as automated link building!
I have used a majority of the software mentioned in the infographic below and we have paid subscriptions for Majestic SEO (Backlink analysis) and Screaming Frog (Managing internal links).
Over the last eighteen months we've introduced the main types of SEO tools for marketers - here are the options:
Here's the infographic from Search Engine Journal:
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 7 resources
The Search Engine Optimization (SEO) toolkit contains:
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