Tools to determine target keywords are well-established. But new tools - see Market Potential / Market Demand Tools - provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google Insights for Search.
For ideas on using these analysis tools - see this series on Keyphrase analysis by James Gurd.
The best known and longest established keyword tools are:
These are the newcomers to the field and often offer more sophistication in estimating the customer demand in terms of volume and types of searches.
Google has a series of other tools which show seasonality in demand. Market Samurai uses many of these:
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 7 resources
The Search Engine Optimization (SEO) toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
2024 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..
From allowing you to gain a better understanding of your competitors to ensuring that your personal information is kept well away from any prying eyes, there is a whole host of reasons why a VPN can improve your approach to …..
So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don’t analyze the value …..
