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Recommended link: Google Inside Search intro
Sometimes Google is just too clever, interpreting spelling mistakes, adding synonyms and based results on previous searches. Creating “a search in quotes” can help here, but sometimes you don’t want these additional features.
It’s now introduced “Verbatim” to turn off it’s main “user intention assumption” which you can access as with other Advanced Search features from the left (ex-Jazz) sidebar:
The announcement about the update is interesting for SEOs since it lists the normal improvements Google can make:.
I was interested especially in the first one since if you want to check search rankings and you’re logged into Google as you typically are now with Gmail and G+ your previous search history may be taken into account (although I have this feature turned off. So Google has inadvertently given marketers a quick way to check pure, non-personalised search rankings. Hope you find that helpful sometime!
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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