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Mobile Search Trends [Infographic]

Author's avatar By Susanne Colwyn 27 Jun, 2014
Essential Essential topic

Is mobile marketing getting enough investment?

SEMPO's 9th report on the State of Search Marketing highlighted that mobile marketing is a priority for respondents. As a result, SEMPO created a separate Mobile Search Trends infographic to showcase the findings which we feature here.

Agencies and clients who took part in this survey shared their views on mobile marketing:

  • 8 out of 10 respondents plan to include mobile marketing in their plans though have only allocated 3% of their overall budget goes into to this.
  • The main objective of mobile search is unsurprisingly to generate leads through mobile marketing.
  • Agencies ranked 'geotargeting' as the top technique to help with mobile marketing, compared to insight from Google's Universal Analytics support for cross-device tracking according to  companies.

Sempo_SOS_Infographic_MobileTrends

 Additional resources on mobile marketing on Smart Insights

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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