Is mobile marketing getting enough investment?
SEMPO's 9th report on the State of Search Marketing highlighted that mobile marketing is a priority for respondents. As a result, SEMPO created a separate Mobile Search Trends infographic to showcase the findings which we feature here.
Agencies and clients who took part in this survey shared their views on mobile marketing:
- 8 out of 10 respondents plan to include mobile marketing in their plans though have only allocated 3% of their overall budget goes into to this.
- The main objective of mobile search is unsurprisingly to generate leads through mobile marketing.
- Agencies ranked 'geotargeting' as the top technique to help with mobile marketing, compared to insight from Google's Universal Analytics support for cross-device tracking according to companies.
Additional resources on mobile marketing on Smart Insights