Value/Importance: [rating=5] (for local marketers)
Recommended link: SearchEngineLand announcement
Well, Pigeon would seem a logical follow-on from Google’s Hummingbird update. There seems to be an avian connection and it could change the search “pecking order” (sorry)…
Note that while Hummingbird, like Panda and Panda and Penguin, were terms coined by Google, this isn’t an official term. Barry Schwartz of Search Engine Journal has introduced the term to explain it on the Search Engine Land article above since Google haven’t given a defined name yet.
“deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.” It also has better accuracy over distance and location rankings".
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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