Value: [rating=5]
Our commentary: The purpose of this alert is to point you to a great collection of techniques you may not have considered for advanced analysis to diagnose opportunities to improve your marketing and in particular Search engine Marketing within Google Analytics. It's a classic linkbait example, but nothing wrong with that and it has clearly taken a lot of effort to compile through contacting 17 Google Analytics specialists. I think it's proved popular through it's clear layout with screengrabs explaining each technique.
Marketing implications: These are my picks of the techniques covered which I thought were particularly useful for advanced review of search marketing effectiveness:
Recommended link:17 Advanced Google Analytics Tips
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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