Domain Authority is a metric created by Moz (a provider of SEO tools), which logarithmically ranks websites ability to rank in search engines on a scale from 1 to 100. It's an extremely useful metric for SEOs, because they can judge the value of getting a link from a site based on its domain authority. To calculate domain authority Domain Authority, Moz use over 40 signals from the website and match it to the results of machine learning against Google's algorithm to best model how search engine results are generated.
It is therefore, important to pay attention to domain authority, as it is probably the most accurate metric out there for how likely your site is to be ranking in search engines and drawing in large volumes of organic traffic. Its value as a metric also extends to helping you see how your organic ranking efforts are doing against competitors.
The chart below shows the industry averages for domain authority, so you can see if you are beating the average or falling behind the competition.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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