This research gives a good summary of how search marketing is managed. Interesting if you're a search specialist or you manage search. The research shows the growth, availability, and day-to-day operations happening in the search marketing industry in the the SEMPO and ClickZ Salary Survey Results.
What are search marketers getting paid? What is the job growth for search? How many search marketers are in agencies? Answers to these questions along with discoveries relating to search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets and more can be found in the 2013 Salary Survey Results.
The survey was conducted to better understand the constantly evolving search marketing industry. The results of the survey provide valuable insights regarding the direction of the industry and what to look for in 2014.
The 4th Annual Salary Survey was fielded by the SEMPO Research Committee in conjunction with ClickZ and Conductor. The 20-question survey collected data from both in-house advertiser and third-party agency personnel including SEMPO members and non-members.
Additional growth in search combined with email and online media efforts.
Here is a recap of the 2013 SEMPO and ClickZ Salary Survey Results in the Infographic below:
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 7 resources
The Search Engine Optimization (SEO) toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..
