Acquire more customers online through increasing visibility
The 'Reach' step in our RACE Planning framework defines how to build awareness and visibility for your brand and drive visits to your websites and social media pages.
We recommend you review these 6 key digital media channel approaches for opportunities to reach more prospects. In our advice we focus on the acquisition channels that we think matter the most to be successful online like Search Engine Optimisation, Social Media Marketing and Online PR.
6 Key digital marketing tactics from Dave Chaffey's Digital Marketing Strategy, Implementation and Practice (6th edition, 2015)
Guides to help you reach new audiences online
The Smart Insights 7 Steps to creating a digital strategy guide explains approaches to customer acquisition and visibility.
Our detailed 7 Steps guides on each of these channels explain how to boost visibility by taking you through all the questions you need to ask to improve results:
