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You can’t be a ‘master of everything’, otherwise there is a danger you will be ‘master of none’. So you should be selective and prioritise on the digital marketing skills which will advance your career and support your current employer.
This quiz will help you consider where you most need to develop your digital marketing skills and connect you with some of the most relevant resources in this module and on Smart Insights.
There are 10 core digital skills areas we believe are important.
For each digital skills area choose your knowledge on a scale of 1-4.
After you have replied we will show you how your total points compare and show the typical skills gaps across all of these skills.
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1. Search Engine Optimisation (SEO)
* Improvement needed! Top knowledge!
2. AdWords.
* Improvement needed! Top knowledge!
3. Content marketing
* Improvement needed! Top knowledge!
4. Social media marketing and Online PR
* Improvement needed! Top knowledge!
5. Email marketing and Marketing Automation
* Improvement needed! Top knowledge!
6. Effective web design and conversion rate optimisation
(across desktop, tablet and smartphone devices)
* Improvement needed! Top knowledge!
7. Customer retention, E-CRM and Big Data
* Improvement needed! Top knowledge!
9. Digital Analytics and Customer Insights
* Improvement needed! Top knowledge!
9. Planning integrated campaigns
* Improvement needed! Top knowledge!
10. Digital strategy and managing digital transformation
* Improvement needed! Top knowledge!