Copywriting for an effective sales letter or email

Learn key copywriting techniques to get more of your sales letters and emails opened, read and responded to

Module purpose

Sales letters and emails offer a fast, simple and economical way to attract new customers and generate fresh business opportunities.

Unfortunately, a high percentage of everything that marketers send out by either email or post hits the waste or recycle bin in less than 5 seconds.

In this module, learn key copywriting techniques that you can use immediately to get more of your sales letters and emails opened, read and responded to.

How is the Learning Path module structured?

Objectives
1. Understanding your audience
2. Structuring your message
3. Emotional drivers
4. How to use fixing points
5. 10-point checklist
Summary

Learning Objectives

By the end of this module you will be able to:

Apply customer-centricity to capture and retain your target audience’s attention
Structure your messaging so that you say the right things at the right time
Harness emotional drivers to turn customer need into customer desire
Use fixing points to make more people spend more time reading what you write

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

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