How to set up a micro-influencer campaign

Learn new and efficient ways of promoting a business through micro-influencer marketing, generating brand awareness, driving more traffic, and boosting leads and sales.

Influencer marketing has clearly established itself as one of the most effective digital marketing tactics of this past decade.

It all started with celebrities – who have been used in ad campaigns for decades – but as social media grew, influencers started popping up: bloggers, vloggers, Instagram users, all “normal” people that have managed to build impressive followings on their channels, some of them with millions of followers.

So while they might not be actors, singers, sport personalities, and the like, they hold a lot of influence over their audience. And brands recognized this influence very quickly – just like regular celebrities, influencers had big potential with promoting brands.

However, in recent years, another breed of influencers has started to gain a lot of momentum: micro-influencers.

Who is this Quick Win for?

The following Quick Win is for business owners and marketers who want to learn new and efficient ways of promoting a business through micro-influencer marketing, generating brand awareness, driving more traffic, and boosting leads and sales.

What will I learn?

We will be covering everything you need to know about micro-influencer marketing and how to get started with your influencer campaign:

• Find out what micro-influencers are and why they might be a better promotional solution than huge influencers with millions of followers
• How to put together an influencer marketing strategy: setting goals, establishing your KPIS and putting together your influencer marketing plan
• How to find the right influencers for your needs, what to look for in a micro influencer, and how to start the outreach process

About the author

Lilach Bullock

Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Check out her site Lilach Bullock or connect with her on LinkedIn