How to sell on eBay

Grow your sales by getting your products in front of millions of daily third-party selling e-commerce users

How will this Quick Win help me and my business?

E-commerce growth continues apace, with the largest sites like Amazon, eBay and Alibaba  having millions of daily visits and they sell almost everything you can imagine: from beds to clothes, from contact lenses to trucks parts.

Many brands who have opened stores on these large e-commerce platforms and marketplaces are finding that a significant proportion of their sales are now from these platforms. Some brands may sell their full range of products, others will limit sales to discounted products at the end of the product lifecycle or to test demand for new products. So, both larger brands and smaller retailers should consider increasing their online sales if they are not selling via Amazon or eBay.

eBay is the second largest e-commerce website in Europe and the US, after Amazon. So if you are planning to sell on eBay, generate a passive income in a quite short period of time, with small management fees, then eBay is the perfect solution for you.

In this Quick Win, which a companion to our guide detailing how to sell on the Amazon marketplace, you will learn everything you need to open your own eBay shop and transform e-commerce in the biggest source of income.

What will I learn?

Here’s an overview of what we will cover in this Quick Win:

• Know when to open an eBay store
• Choose the right subscription type for your business
• Follow a step-by-step guide on opening the store
• Optimize your listings

How is this Quick Win structured?

• Introduction
• Step 1: When to open an eBay store
• Step 2: Which subscription to choose
• Step 3: How to open an eBay business seller account
• Step 4: How to optimize your listing

About the author

Luca Tagliaferro

Luca Tagliaferro is a multi-lingual (English, Italian, French) experienced digital marketing and analytics specialist, with seven years’ experience in SaaS, e-commerce, and the public sector. Luca’s main skills are project and agencies management, advanced Google Analytics and Tag Manager, SEO, PPC. Additionally, Luca holds a Master Degree in Digital Marketing from a leading UK university, he is Google Ads and Analytics Individual certified, and a confident public speaker.