How to build your email list

Discover our top tips to grow your email list while protecting your customers' data and maintaining quality

Building your email list is a key part of customer acquisition. Once you have an individual’s email address, you automatically have a gateway into communicating with them. How well that communication goes depends on the targeting and content of your emails, but that is a different topic!

In this Quick Win, discover our top tips to grow your email list while protecting your customers’ data and maintaining the quality of your email list.

Who is the guide for?

This Quick Win is for any marketer looking for tips on how to grow their email list, retain value and generate success with their email marketing.

How is this Quick Win structured?

In this Quick Win we explore:

1. The benefits of building your email list
2. How to analyze your current list
3. Tips for growing your digital database
4. Data protection and quality control measures
5. How to maintain your list

About the authors

Amelia Mayes

Amelia Mayes is Head of Content at Smart Insights. She is responsible for managing the paid member content library and e-learning resources, as well as strategic planning to ensure customers get the most from their memberships. She is a University of Southampton and the Chartered Institute of Marketing graduate with over 7 years’ experience in digital marketing, specializing in content marketing.

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.