We have given many recommendations on managing content marketing in posts and guides this year, including how to plan the content, be creative and allocate the resources to manage the content.
This infographic explains how to engage through copy. It highlights 3 main approaches to how to improve your blog by building a 'captivated audience': 1. Building your audience 2. Use social media to drive traffic to your blog and 3. Increasing your subscriber account.
The infographic is from two of our favourite blogs, Blueglass and Copyblogger. It gives a nice simple refresher. If you don't know these sites, they're worth checking out.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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