Google handles 2 trillion searches per year, but the way people are using it is changing. Last year we saw the shift to mobile pass the tipping point, with over half of searches coming from mobile devices. It was this shift to mobile that prompted one of the biggest PPC changes of 2016; the removal of side ads. As you can see from the infographic below, this has mostly boosted clicks on ads that appear at the bottom of SERPS, although also has meant more clicks on the top ads as well.
Thanks to JBH for creating this infographic
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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