We like this simple PPC advice released by Finch on how to implement and optimize a PPC campaign for ecommerce sites, though it can be adapted across different sectors.
It's a useful checklist for those who are perhaps new to managing adword campaigns, in 9 steps for planning, execution and monitoring your campaign. For in-depth advice on how to manage and review AdWords for marketing managers working with specialists in-house or in company, see our 72 page 7 Steps to AdWords Success Guide.
Here's a summary of the tips from the infographic.
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