We know you will be a squeaky clean Google Advertisers; you don't breach advertising policies or deal in counterfeit goods! But how good are you as an individual at spotting a harmful advert which will download malware or spyware software, or is selling dangerous healthcare products ? Let's be honest, we are not trained police or specialists and even the most alert person can be drawn in by fraudsters. Consumers have the 'web busters' looking out for them as the consortium TrustinAds.org helps to fight this on-line advertising crime by removing or rejecting adverts - though we still need to be vigilant!
In this new infographics from Google its seems there is shortage of scammers - last year alone, more than 7,000 Advertisers promoted counterfeit goods, 250,000 sites from Google's network were removed for hiding malware and 2.5 million ads related to weight loss and dietary supplements were not shown.
Stay within the guidelines and boost the efficiency of your AdWords campaigns with the Google Adwords Guide.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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