Influencer marketing has become such a popular search term, that Google classifies the keyword as a "breakout", meaning it has experienced search growth of more than 5000%.
While we know that influencer marketing has become a popular digital media channel, what can we learn from influencer marketing campaigns that have already been run? We thought we would find out by analysing over 100 influencer campaigns and then share the results. The campaigns spanned global geographies and were sampled out of different industries - from FMCG to travel to fashion and motoring.
Read further to find out the highlights of the results, showcasing where and why influencer campaigns are popular, some best practice to get you started or improve current projects and how technology is improving the way we execute campaigns.
This infographic will help anyone who's eager to implement an influencer marketing campaign of their own.
Thanks to Taryn Hyam for sharing their advice and opinions in this post. Taryn Hyam is the Webfluential Marketing Communications Manager, an industry-leading Influencer Marketing platform. Taryn’s previous experience was as the Apple Communications Executive for Southern Africa, launching iPads and other world-leading technology brands in Africa. Taryn has a diverse communications and marketing background and experience in building teams in a startup environment.
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