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Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedReaching out to 'influencers' who will share your content and be Advocates of your brand is key. It's about finding the influencers who fit your brand, resonate with your content, will be positive and have 'authority' where they are socially hanging out. At the same time, we must be realistic with who we engage with and what we can share. It's not necessarily about following those with the greatest Klout or Followers - its relevance, credibility and fit for your business.
Theshelf.com's research highlights these key points and the importance of connecting with Influencers.
92% consumers trust influencers from third parties and influencers are supporting businesses in achieving their goals; whether it's for SEO, Brand Awareness or to boost their sales.
Read further, to find out their 5 tips to driving a successful influential reach strategy.
For more indepth advise on how to plan yours strategy, download our E-Guide.
Download resources – Influencer Outreach Guide
Learn how to find influencers and connect.
Access the Influencer outreach guide for marketing professionals
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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