Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedThe results of Comscore's 'Cross-platform future in focus 2016' make for interesting reading. One of the most interesting charts from the report show just how tiny the number of people not using a combination of devices to access content online is. For those aged between 18 and 34 only 3% are only accessing content on a desktop device - if trends continue then the figure for December 2016 will be less than 1%.
But we're not seeing a dramatic shift to pure mobile - instead users are making the most of both mediums and utilising desktop and mobile together in order to suit whatever their needs are at the time. This explains why we are seeing high levels of mobile traffic on ecommerce sites but very low mobile conversion rates. Those people browsing on mobile are converting - it's just that they're switching to desktop to do so.
The ramifications are clear - marketers should be making seamless experience across devices a priority, and looking at ways to help users switch between devices and start where they left off, rather than re-find what they were looking at.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
Turbocharge your results with this toolkit containing 3 resources
The Digital Branding toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..
Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..
