Using Social Media to Boost In-Store Sales [Infographic]

Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience.

The topic of omnichannel marketing seems to be on the lips of most retailers these days. In a time when customers have multiple points of contact with retailers, the expectation is that their experience is seamlessly integrated across any and all channels.

Whether a customer is shopping in-store or scrolling through Instagram, consumers now expect each touchpoint with a brand to be consistent.

The gradual move to omnichannel marketing represents a significant shift in the thinking of retailers. No longer seen as competing opposites, the online world and the brick-and-mortar shop are now seen as complementary pieces of the whole experience. When strategically integrated, all these elements can work together to help the business thrive.

Retailers stand to benefit tremendously from the implantation of omnichannel marketing. In fact, omnichannel shoppers spend between 50-300% more than traditional shoppers. What’s more, companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.

So how can retailers leverage omnichannel marketing?

One of the easiest ways to implement an omnichannel approach is by ensuring that your social media accounts and your brick-and-mortar store “talk to each other”.

Research has highlighted the role of social media in driving footfall, boosting sales, enhancing brand awareness, growing customer engagement and increasing retention rates. If leveraged correctly, social media can hugely benefit retailers but in order to reap the benefits, it is crucial for retailers to invest time and resources on a consistent basis.

The team at Colourfast in Canada, have put together a highly informative infographic which outlines the many ways in which retailers can integrate their social presence with the in-store experience. In doing this, retailers can enhance customer engagement, spread brand awareness and even boost sales.  The infographic also lays out some great examples of well-known brands for inspiration.