Our friends at Practicology recently held an event looking at approaches to customising Ecommerce for local markets. We thought it would be useful to share the presentations for marketers working on tailoring their proposition to increase international sales. We highlighting the retail e-commerce case studies from Clarks and Debenhams, along with multi-channel research from Amplience.
In their presentation, they shared '6 strategies in play' for e-commerce:
Head of E-commerce for Europe at Clarks, Dave Elston shared his experience on Clark's global e-commerce strategy and some snippets are shared below from his presentation:
Read more about their findings at Clark's E-commerce slideshare below:
[slideshare id=21506839&doc=goingglobal-clarks-130520050331-phpapp01]
Ashley Payne, Head of Digital Operations at Debenhams presented findings on 'the innovation struggle'. With 300m sales online and continued international expansion, Ashley shared how Debenhams are using disruptive technologies to support the business:
Read Debenhams full on Slideshare.
[slideshare id=14880134&doc=multichannel-innovation-debenhams-121025051330-phpapp02]
Mo Syed, Head of User Experience at Amplience shares his insight into the UX and engaging the 'unconscious mind' with their social and mobile commerce experiences - how consumers respond ? what motivates them and when?
You can check their full Slideshare below:
[slideshare id=14880117&doc=multichannel-innovation-amplience-121025051203-phpapp02]
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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