Sharing long-form content across social media channels in formats including video, infographics, blogs and other media is becoming more of an 'art', as companies are understanding the importance of 'humanising the brand' to reach higher levels of engagement.
This art or skill is through 'storytelling' and it's been around for years. Only last year, Hubspot announced that it 'would be the biggest business skill over the next 5 years'.
Creating content is becoming more of a 'science', taking into consideration how the brain processes information - did you know that 'the brain processing images 60% faster than words'?
Expert members can learn more in our new guide to Brand Storytelling which will give you a structure and examples for creating brand stories.
Resource download – Brand Storytelling
Our new resource from Brand Psychologist Jonathan Gabay.
Access the Brand storytelling guide
Take a look at Onespot's infographic which explores this and the top B2C marketing tactics to optimise your content.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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