Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
As Smartphones and mobile apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as action codes barcodes or mobile tagging).
QR codes are – QR – ‘Quick Response‘, originally invented in Japan for tracking components in factories. Action codes is increasingly used as a generic term for this direct response technique since QR codes, although the dominant form of action code, are technology specific and there other options such as Blippar and Microsoft Tag.
In short, they offer a method of effectively adding web based content, a URL really, to real-world messages, objects or locations. So they’re great for integrated campaigns to offer a digital offer and drive engagement with a brand, ultimately leading to interactions on a website, social site through the mobile.
The novelty is the way your phone scans and “clicks” to access the content, so they’re inherently tied to smart phone usage. Any user with a smartphone will need to do a one-time download a free application which makes use of the phone’s camera, but other than that you’re away.
These are the related techniques which we recommend as important for managing QR code marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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