Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedValue/Importance: [rating=2]
Recommended link: Eenox introduction to Qube
We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, launched this week by France-based company Eenox that enables better geographical tracking of how offline ads like posters drive response.
According to its developers, Eenox Qube is the first QR code tracking solutions to provide geolocalisation support using the HTML5 API.
The solution tracks specific geolocalisation informations such as a latitude and longitude using either GPS information or either IP location method. Users have the option of disclosing their location, for example, on a basis of 100 scans the system can show that 78 scans have been geolocalised, 18 users refused to provide their positions, and 4 positions where unavailable for technical reasons.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 7 resources
The Digital Experience Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..
